Real Estate Agent Scripts
Browse our collection of professional templates.
Effective communication is essential for real estate success. Our real estate agent templates help you stay in touch with buyers and sellers throughout the entire transaction—from initial listing announcements to post-closing follow-ups.
These templates are designed to keep your clients informed, excited, and confident in your services. Whether you're announcing a price reduction or following up after an open house, these professional scripts help you build the relationships that lead to referrals and repeat business.
đź“š Featured Article: 10 Messages That Generate Listings
The best real estate agents aren't just good at selling houses—they're masters of staying top-of-mind with past clients and sphere of influence. Here are message templates that consistently generate listings and referrals.
The Home Anniversary Message
On the anniversary of a client's purchase, send them a "Happy House-iversary" message. Include what their home is worth now versus what they paid. This reminds them you're tracking their investment and positions you as the expert when they're ready to sell or refer friends.
The Market Update Template
Send quarterly market updates to your sphere showing average sale prices, days on market, and inventory levels in their neighborhood. Make it hyper-local and visual. This positions you as the neighborhood expert and keeps you top of mind.
Just Listed / Just Sold Announcements
Every time you list or sell a property, message everyone in that neighborhood within 72 hours. "I just sold 123 Main Street for $50k over asking in 3 days. Thinking of selling? The market is hot right now." This creates urgency and FOMO.
The Referral Request Template
After closing, wait 30 days then ask for referrals. "I'm so glad you're settled in! As a small business owner, referrals are the lifeblood of my business. Do you know anyone who might be thinking about buying or selling?" Be direct—most clients want to help but forget unless you ask.